From Brain
Data to Human Insights

The Truth Behind Consumer Decisions

See beyond opinions. Capture the signals that drive behavior.

Join the waitlist

Why Traditional Consumer Research Falls Short

You invest heavily in campaigns, products, and digital experiences—yet the tools you have to measure impact rarely tell the full story:

Surveys and interviews capture what people say, not what they truly feel.

Focus groups surface opinions—but those opinions can shift under social pressure or expectation.

Analytics platforms reveal what performed well, but not why.

Biometric tools like skin conductance or blood flow lag behind real stimuli, leaving results open to interpretation.

These methods are vital—but incomplete. They explain behavioral outcomes, not the neural drivers behind them. That leaves an intelligence gap, where teams must make big decisions with partial insight.

Emotiv Studio: Closing the Intelligence Gap

Emotiv Studio doesn’t replace your current toolkit—it augments it, filling critical gaps so you no longer miss essential data. Think of it as a new lens that reveals what traditional research can’t.


Built for agencies, brands, and creative teams—not scientists—Emotiv Studio translates real-time brain activity into actionable insights that are fast, scalable, and bias-free.


With Emotiv Studio, you can:

Pinpoint the exact second your content captures—or loses—attention.

Measure engagement, stress, focus, and emotional peaks in natural, real-world environments.

Run neuroscience-powered A/B tests across demographics for a deeper, truer read on performance.

Layer EEG insights onto your existing surveys, focus groups, or analytics dashboards.

From Subconscious Responses to Actionable Results

Emotiv Studio combines validated EEG data with AI-driven analysis to reveal how people really respond—beyond self-report. With it, you can:

Quantify authentic emotional reactions that complement your qualitative findings.

Compare creative assets or product designs across multiple audiences.

Eliminate bias and save time with performance metrics drawn from the world’s largest EEG dataset.

Key Benefits for You and Your Team

Save Time & Accelerate Testing

Most tools deliver results after the fact. Emotiv Studio surfaces insights in minutes, so you can test variations and launch faster—without overhauling your workflow.

Eliminate Bias with True Human Signals

Self-reported sentiment can mislead. Emotiv Studio captures authentic, moment-by-moment reactions that enhance the accuracy of your existing research.

Predict Real-World Outcomes

EEG insights from small groups reliably forecast population-level behavior—from ad recall to purchase intent—giving your team predictive power that surveys alone can’t match.

Built-In Neuroscience A/B Testing

Overlay neural data onto your current creative tests to instantly see which versions resonate most.

Optimize Creative with AI Insights

Powered by EmotivIQ™ and Google Cloud, AI Insights turns raw EEG data into clear, actionable guidance. It shows not only what happened but why it matters—helping you refine your strategies faster.

Real-Time Consumer Insights, Powered by Neuroscience

Emotiv Studio unites multiple neuroscience tools in a single, easy-to-use platform that works alongside your existing analytics and testing workflows:

Experiment Builder.

Design studies with guided templates and flexible stimuli (text, images, audio, video).

Real-Time Data Collection.

Capture authentic responses as participants engage with your content or products.

AI Insights with EmotivIQ™.

Aggregate and analyze data in real time, surfacing patterns within minutes.

Performance Metrics. 

Translate raw EEG into validated measures of attention, engagement, stress, and focus.

Case Studies:
How Teams Like Yours Use Emotiv Studio

Clorox combined traditional testing with EEG metrics in their “Clean Feels Good” study. The findings—like a 37% uplift in positive emotion during cleaning vs. petting puppies—reshaped their creative strategy, driving stronger emotional connection and brand performance.

L’Oréal paired EEG with A/B testing to match customers with fragrances based on emotional response, achieving a 95% alignment between subconscious preference and purchase behavior.

Voltaren measured caregiver well-being using EEG during appreciation campaigns, finding a 36% uplift in emotional state when gratitude was emphasized—leading to higher recall and lasting trust.

Why You’ll Find Emotiv Studio Different

Validated Science

Backed by 15+ years of peer-reviewed research and the world’s largest EEG dataset.

Scalable AI Analysis

Secure, cloud-based dashboards deliver instant, shareable results.

Designed for Teams

No coding, no neuroscience degree required—just insights you can use.

Seamless integration

Works with Emotiv Epoc X (14-channel) and MN8 (2-channel) devices for easy deployment.

Emotiv Studio doesn’t replace traditional sentiment analysis—it enhances it. Together, they deliver a 360° view of human experience.

From data to decisions

Marketing and product design are about connection—not just clicks or impressions. Numbers alone can’t explain why creative resonates or why an experience succeeds. By combining consumer insights software, neuroscience-based A/B testing, and AI-powered analysis, Emotiv Studio helps you:

Launch campaigns and products with confidence.

Optimize creative and UX faster.

Build strategies based on unbiased truth—not assumption.

With Emotiv Studio, you’re not replacing your methods—you’re enhancing them with a new dimension of understanding.

Join the waitlist